Logos for loco’s
It’s been a long trip to travel and there has been many turns in between but it is finally done! The logo that I am at least a bit proud of!
This was supposed to be a walk in a park. just slap some paint on top of your page and BAM! you have a nice new trendy logo that gets you all the attention and good marks in the class.
Gaze your eyes on my beauty! I shall call her Titanic. The logo that can’t sink.
Well, without any research and a ton of time on Photoshop I came out with this. The iconic 90’s styled website logo that can be seen shining in every edgy arcade dungeons darkened front window…
It’s so good that you probably have to use a minute or two just to figure out what’s written on it. It’s a wreck.
Lesson learned. you want a result that looks good and trendy? you need to find out what that means.
After the monstrosity I called a logo had sat on my page for a week I finally crumbled and took it down. The page remained without a logo until I found out what a good one would be like.
At first I read through the slides of the week. I had read them earlier but re-reading has never hurt anybody.
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message.
One of the first things I learned from researching about logos. There’s a bunch of lists that specify what a logo should be, one of my favourites is this one. Another one would be this:
( also from the same site. https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/)
From this I started to create my logo.
ADD PIC HERE LATER!
At first the logo was just basic sketching. We started doing it with a bunch of other people and I got some ideas for mine. I tried to keep it simple and timeless. I asked others for their opinion and they liked the UP inside a triangle idea. I thought that it might be a bit close to the Pixar movie Up but that shouldn’t bring in any copyright issues as you can’t really copyright a direction.
The final build up.
After I got the basic idea for the logo done it was basically a cake walk. just needed a hour or two to design it and an other one to think were to place it.
Before I made the new logo my page looked a bit too open. There was a lot of empty space and the title didn’t fit in. Even with the great header image it still looked a bit too empty.
As I noticed that the title was annoying and the header image was empty I used that to my advantage and started making the logo onto the header image.
Since I now had to put the logo onto a background I wanted to make it a white template that would bring out the colours and make it easily visible. I had a idea of a retro style template that I had seen many times in a game called fallout.
When it was finished I started with the actual logo. Since I couldn’t find a tool to make a simple triangle I had to google “triangle” and make my own. It sounds easy but it was actually so much more complicated that I’m adding it here.
On these three pictures I’m going through the fine tuning development.
- In the first one I had just done the letters and triangle then I was fiddling with the thickness of the rings.
- Second one is where I add the title and slogan to the header logo image.
- On the third one I had asked feedback from the others and got told that it would probably look better if it was in the middle of the image.
The finished logo was placed in its rightful place and the title was removed from the page. In my opinion the logo has a timeless look and is very simple. All in all I think the outcome was really good but probably could needed even more fine tuning.